Today, it's not just real estate agents who offer the virtual visit experience on their site. Other professionals are trying to add this technological asset to their business. Are you hesitating to adopt the virtual visit on your website? We take stock in this article.

What is a virtual visit?

According to Wikipedia's definition, a virtual tour is a technique for simulating a visit to a site. The illustration on the platform evolves dynamically according to the user's request. The visit is therefore interactive: it's as if the user were actually there. Yes, the canada visite interactive-virtuelle doesn't just allow you to visit a property or view a product.

It's worth pointing out that a site tour doesn't have to be 360°, it can also be 3D. To make the right choice, you need to understand the difference between a 360° virtual tour and a 3D virtual tour.

360° or 3D virtual tour?

A 360° virtual tour involves moving between several 360° photos. To achieve this, several photos are taken from a fixed point, just a few meters apart. These shots are then brought together to create an overall picture. If, for example, you want to present your production site or simply your offices to your customers, you can offer them a 360° virtual tour.

The 3D system is different from the 360° technique. The 3D virtual tour uses a specialized camera. This camera will take a close-up look at the space, giving a truly immersive impression. The 3D technique is more appreciated for the fact that it enables the user to project himself more easily. It's worth pointing out that 3D lets you create a fictitious space that you can personalize to suit your tastes and needs. In short, it lets you create a non-existent environment to showcase products or services.

The benefits of a virtual visit to the site

Everyone understands the benefits of digital. Your competitor must surely have a website and a presence on the web, but set yourself apart with a virtual visit to Quebec. As mentioned above, virtual tours aren't just for real estate professionals.

Whatever your sector of activity, this virtual tour is sure to increase your online visibility andimprove your website. Even those who have stumbled across your site by chance will spend a few minutes enjoying the experience.

Other advantages to attract your target customers

Yes, with a virtual tour, you can double, triple, quadruple or even more the time a visitor spends on your platform.

If it's an average Internet user, he'll probably tell his friends and family about your site, which will have an impact on a website's SEO. This virtual visit to Canada will leave its mark, and even if everything isn't perfect, this visitor will remember your site. Innovative, high-performance, interactive content increases user recall.

If it's not an average Internet user, but a target, those four or five minutes spent on your site will gradually push them towards a purchase. As he has a very precise image of the good, product or service, you won't need to send him a salesperson to force his hand. If you've shown them your workshop or production site, they'll be able to appreciate the quality of your products. This potential customer will then make the purchase of his own free will. You can therefore expect this technique to optimize your sales and double or even triple your online sales. Following this purchase, you need to work hard to retain this customer.

By registering on our site, you can display your company for visitors to search and find.

Any doubts about its effectiveness?

By now, you've discovered the potential benefits of setting up a virtual tour of your site. In your head, you're already doing the math, and that's when doubts may arise about the effectiveness of these immersive tools and technologies. To help you take the plunge into this immersive technology, here are a few statistics:

• You can expect a return on investment from these virtual tours in less than four weeks. For certain activities, such as real estate and hospitality, the return on investment will be faster,
• A study carried out by Google has shown that Internet users multiply their interest in platforms that offer a virtual tour,
• A study conducted by "The Massinteract" also proved that virtual visits positively change people's opinion of a brand.

Whatever virtual tour you choose, you can always arrange to guide the visitor. If the space to be visited is large, it's possible to create itineraries. It's also a good idea to create a route based on the visitor's interests, preferences, needs and tastes. This not only saves time, but also makes it easier for you to close the sale.