They are a solution for increasing your company’s visibility. Virtual tours are the best way to offer attractive content to your visitors and propel you up the Internet search rankings. We tell you all about it in this article.
WHAT TYPES OF VIRTUAL TOURS CAN WE OFFER? ?
Before we talk about why you should add the virtual tour to your marketing strategy, let’s first look at what it is. The virtual tour is a tool that allows website visitors to immerse themselves and interact in a 360-degree or 3D virtual space.
In the case of a 360-degree virtual tour, the visit is based on an image of exceptional quality of the place you’d like to show. The idea is to enable the customer to discover the place from a distance, from its virtual reproduction. The location in question is a special place that adds value to your business, such as a production site or premises.
On the other hand, the 3D virtual tour is offered in a fully-created, customizable environment. It is used when a company wishes to offer a virtual demonstration area. It enables them to showcase their products and services.
WHY OFFER A VIRTUAL TOUR ON YOUR INTERNET SITE?
The main reason to implement a virtual tour on your website is to enhance the user experience to attract visitors, and convert them into customers. We’re currently in the age of technology, so you’ll need to make it your ally to stand out from your competitors.
To begin this list of the benefits of virtual tours, let’s start with SEO. Google favors creative content, especially videos, images and, of course, virtual tours. The keywords you present will attract the search algorithms.
Secondly, the second advantage of a virtual visit is the improvement in your bounce rate and CTR. Indeed, thanks to virtual visits, visitors stay up to 4 times longer on a site. While you can’t be sure that a visitor will read an article of over 2,000 words to the end, a virtual tour of exceptional quality will interest them and keep them on your site much longer.
The third advantage of the virtual tour is that it enables you to improve your SEO strategy through backlinks to your site. What’s more, if you get backlinks from high-profile websites, this will propel you up the rankings and also generate more traffic to your site. See an example here https://avenue360.ca/entreprise/st-phanie-breton-ipl/
HOW MANAGE AND USE VIRTUAL TOURS ?
The first point to consider when integrating a virtual tour on your website is its placement. For best results, it’s advisable to place it on the first page, on the part of the site that’s visible without having to scroll down. Bear in mind that the virtual tour will capture the visitor’s attention as soon as they enter the site, and you need to exploit this to engage them to stay on the site and, above all, to take action. To place the virtual tour in the best position, don’t hesitate to launch a few projects on your website.
As far as content is concerned, don’t hesitate to enrich the virtual tour as much as possible. In fact, always with the aim of improving the user experience, integrate key information that should be found on the website, into the virtual tour. This will make it easier for visitors to access information they can understand. And if you’re hesitating between two options, present them at the same time and then compare the statistics to determine which works best with visitors. Now you know the essentials about virtual tours. If you’d like to take the plunge and create a virtual tour for your website, don’t hesitate to call in a professional.
